Treat Yo Self is a bold campaign headline that speaks to the target audience and can become a hashtag for both building awareness around the campaign and for entry to the competition.

This modern and creative campaign for Coca-Cola Hellenic which would target 18 - 20 year-old students to participate in a competition to win a variety of prizes. This campaign had to have a various modes of entry requirements including paid purchases as well as free entries.

We had devised several ways for our target audience to interact with the brand to be in with a chance to win a once in a lifetime trip to Thailand as well as hundreds of other smaller prizes.

Using social media as a primary platform allows us to push out multiple messages and calls for entry to win many different prizes.